Furui micro-blog’s earnings is expected to exceed the budget is micro-blog migration of advertisers kd.wuhan.net.cn

Furui: micro-blog’s earnings is expected to exceed the budget is micro-blog advertisers migration in Beijing on November 7th news, the famous Wall Street investment bank Furui (Jefferies) released the latest investment report pointed out that the main benefit from the advertising budget is mobile, social and video transfer, micro-blog KA customers and small revenue will be improved, the recent media reports on WeChat brush amount encourage more advertising budget transferred to the micro-blog platform. Furui expects micro-blog third quarter total revenue of $176 million, year on year growth of 41.2%, exceeding Wall Street analysts’ average forecast of 1.6%. Net profit calculated in accordance with non US GAAP was $49 million 500 thousand, an increase of 123.4% over the year, exceeding Wall Street analysts estimated mean of $13.1%. In addition, Fu Rui stressed in the report, micro-blog’s business model is to diversify, such as a reward, broadcast advertising and premium content etc.. These new business models not only promote revenue growth, but also to support the long-term development of the economic leaders. Furui micro-blog continues to maintain a "buy" rating and $60 price target. The following is the full summary of the report: micro-blog in November 21st will be the week of release third quarter earnings 16 years. With the advertising budget to the mobile terminal, social and video ad migration, as well as the short video and live to promote the steady growth in the number of users, we look forward to see micro-blog KA and small and medium customers revenue strong upgrade. Similar to pay content diversification of commercial model, will also support the long-term development of the opinion leader economy. We continue to maintain a "buy" rating, target price of $60. Benefit from the advertising budget to mobile, social and video migration we expect 16 quarter total revenues of $176 million in the third quarter, an annual growth of more than 41.2%, more than Wall Street analysts estimated mean of $1.6%. Net profit calculated in accordance with non US GAAP was $49 million 500 thousand, an increase of 123.4% over the year, exceeding Wall Street analysts estimated mean of $13.1%. We believe that micro-blog KA customers and small revenue will increase, which benefited from the advertising budget: continuous display ads migrate to social networking platform from PC, the Olympic brand related marketing investment, micro-blog advertising price advantage. Our channel data show that the recent brush for WeChat’s report also prompted more advertising budget transferred to micro-blog platform. Short video and broadcast content to pull the user growth according to the QuestMobile report, to promote the live content in the video and the micro-blog, the monthly active users of annual growth of 51% to 329 million users per month, residence time in the September data of annual growth of 94%. Micro-blog will set the monthly active user growth target for three years to five hundred million. In August this year, the video playback volume reached 2 billion 300 million times a day, while the first quarter of this year for the 1 billion 600 million time in two. The number of live viewing per day reached 5 million 380 thousand, compared with the previous quarter increased by 50%. The daily live sessions for 260 thousand, compared with the previous quarter increase.相关的主题文章: