90 satisfied with the banking services accounted for only 19% digital channels is the direction-zhongguorentiyishu

After 90 satisfied with the banking services accounted for only 19% of the digital channel is the direction of the exposure of the Sina fund platform: letter Phi lag behind false propaganda, the performance of long-term lower than similar products, how to buy funds pit? Click [I want to complain], Sina help you expose them! Beijing Economic Daily News (reporter Qin Haibo Gallup) September 13th consulting firm released a research report entitled "retail bank" Chinese in Beijing today, separately from the customer China banking investment channels, product purchase and use, "90" customer base of 4 aspects of research on the competitiveness of Chinese retail bank, and puts forward some corresponding solutions to Gallup in the global banking service experience. With the rise of income and social status, 90 will gradually become an important group of social wealth accumulation and consumption. However, the report shows that, compared with other countries, China 90 after the bank channel and product satisfaction is low. After 90 customers showed the lowest degree of brand investment, only 19% of 90 customers as high investment customers, 90 percent of the customer for the customer does not invest in the 22%". China 90 credit card ownership rate of 25%, indicating that the group’s strong consumer demand. 22.5% Chinese "90" only use mobile phone banking and Internet banking these two digital banking channels in the past 6 months, way ahead of other countries, the data is close to two times the United States, the future will be Chinese "90" most dependent on the way. Gallup, chief consultant Wu Tao said, both in terms of channels or product design, "90" are more likely to accept new things, the retail bank China China should seize the current rapid development of the "Internet plus" the opportunity to design innovative content, in line with the young generation of taste channels and products. Chinese retail banks can achieve the organic growth and performance improvement of the bank by continuously tracking customer input, differentiated channel operations, product innovation and sophisticated customer management. Enter the Sina financial stocks] discussion相关的主题文章: