Microsoft hardware business in pain transformation next year will usher in the rapid growth o 海南大学起点论坛

  Microsoft hardware business in the painful transition; the rapid growth of –IT– people.com.cn original title: Microsoft next year will usher in the hardware business in the painful transition next year will usher in rapid growth in January 29th news, according to foreign media reports, Microsoft hardware business including Windows Surface series tablet computer and mobile phone and notebook, apparently in the process of transformation in pain. Microsoft reported today that the last quarter, according to the constant rate of exchange, equipment business revenue shrank by 22%, mainly due to the plight of the smartphone business revenue fell 49%. Last summer, Microsoft writedowns of $7 billion 600 million in assets — has been basically put the mobile phone business assets down to zero, cut 7800 employees — mainly through the acquisition of NOKIA employees received, and said it would concentrate on launched several flagship Windows type mobile phone, instead of taking mobile phone business as a major business. Last year, Microsoft released the flagship Lumia 950 and 950XL running Windows 10 Mobile, although the hardware configuration is not low, powerful, but not favored by consumers. Therefore, Microsoft mobile phone sales in the last quarter were lower than the same period last year – when the mobile phone business was returned to NOKIA, which is not surprising. In the last quarter released Surface Pro 4 Tablet PC and Surface Book notebook pulled, Surface business revenue increased by 29%. Microsoft uses Surface Tablet PC to open up a new world. In the fourth quarter of 2015, apple and Google launched tablets similar to Surface, and they were clearly following Microsoft’s strategy. Microsoft did not give up mobile phone business, hoping to reverse the decline in the mobile phone market. It is rumored that Microsoft is developing Surface brand instead of Lumia brand mobile phone. In fact, in the last quarter of Microsoft’s disclosures to investors, the word "Lumia" didn’t even appear. Once Microsoft gets rid of NOKIA mobile phone business dragged down, its hardware business will usher in a good growth. 微软硬件业务在痛苦转型 明年将迎来高速增长–IT–人民网 原标题:微软硬件业务在痛苦转型 明年将迎来高速增长   1月29日消息,据国外媒体报道,包括Windows手机以及Surface系列平板电脑和笔记本在内的微软硬件业务,显然处于痛苦的转型过程中。   微软今天发布财报称,上一财季,按不变汇率计算设备业务部门营收萎缩22%,主要原因是陷入困境中的智能手机业务营收大跌49%。   去年夏季,微软减记76亿美元资产――已经基本上把手机业务资产减记为零,裁减7800名员工――主要是通过收购接收的诺基亚员工,并表示将集中精力推出数款旗舰型Windows手机,而不再把手机业务作为一项主要业务。上一财季微软发布了运行Windows 10 Mobile的旗舰机型Lumia 950 和950XL,尽管硬件配置不低,功能强大,但并未受到消费者青睐。   因此,上一财季微软手机销量低于上年同期――当时手机业务还归诺基亚,并不让人感到意外。   在上一财季发布的Surface Pro 4平板电脑和Surface Book笔记本拉动下,Surface业务营收增长了29%。   微软利用Surface平板电脑开拓出一片新天地。2015年第四季度,苹果和谷歌都推出了与Surface相似的平板电脑,它们显然在大胆效仿微软的策略。   微软并未放弃手机业务,希望能扭转在手机市场上的颓势。有传言称微软在开发Surface品牌而非Lumia品牌手机。实际上,在微软向投资者披露的上一财季信息中,“Lumia”这个词甚至就没有出现过。   一旦微软摆脱诺基亚手机业务的拖累,其硬件业务会迎来不错的增长。相关的主题文章: